Powerful content to drive business growth
Who is your readers? It`great to understand your audience. Start by finding out what your audience already knows. Perhaps the most common mistake made by content creators is to skip the step of figuring out what their audience knows already, and what it wants to learn. If you hope to connect with your audience, you need to meet them just slightly above their current level of understanding. If your content is too far above or beneath their current level of...