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Most Popular Questions
ADigital and internet marketing are similar concepts. Internet marketing is a channel for promoting services and products, attracting and retaining customers that only use the Internet. This includes SEO / SEM, SMM (social media marketing), online advertising, and the like.
ASEO site audit or search engine audit – activities aimed at identifying errors that have a negative impact on the place of a resource in search results. An analysis is made for compliance with the requirements of search engines, the main goal is to increase the position of the site, as well as to attract organic traffic
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This is a stand-alone web page that a potential customer comes to after clicking on an advertisement or as a result of a search. Landing pages are widely used in marketing due to their fundamental difference from a traditional website: if the main purpose of a landing page is the performance of a specific (targeted) action by a visitor, then websites are multipurpose. This limitation allows the landing page to be incredibly effective, and therefore remain in demand among specialists.
What are the goals of a landing page? For example, signing up for a webinar, generating requests for a specific service or product, downloading an e-book or brochure with tips, subscribing to news and products that you offer (purchasing a product), etc.
ACost per click is the amount that an advertiser pays to click on his ad from search results or from another site. Most often this term is used when talking about contextual advertising. However, it also applies to affiliate programs, email marketing, mobile advertising, and targeted social media ads.
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- Overall Site Traffic.
- New vs. Returning Traffic.
- Mobile Traffic.
- Traffic Sources.
- Average Time Spent per Visit.
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