Most Popular Questions
This is a stand-alone web page that a potential customer comes to after clicking on an advertisement or as a result of a search. Landing pages are widely used in marketing due to their fundamental difference from a traditional website: if the main purpose of a landing page is the performance of a specific (targeted) action by a visitor, then websites are multipurpose. This limitation allows the landing page to be incredibly effective, and therefore remain in demand among specialists.
What are the goals of a landing page? For example, signing up for a webinar, generating requests for a specific service or product, downloading an e-book or brochure with tips, subscribing to news and products that you offer (purchasing a product), etc.
ACost per click is the amount that an advertiser pays to click on his ad from search results or from another site. Most often this term is used when talking about contextual advertising. However, it also applies to affiliate programs, email marketing, mobile advertising, and targeted social media ads.
- Overall Site Traffic.
- New vs. Returning Traffic.
- Mobile Traffic.
- Traffic Sources.
- Average Time Spent per Visit.
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