Digital Marketing

Website Promotion, SEO & What It Does for Your Website

This article covers a variety of online promotion methods, such as Search Engine Optimisation. It will help answer the all too familiar question; what does my business website need in order to reach a large number of potential customers via web-searches? By definition Search Engine Optimisation or SEO is simply a name given to any activity used in an attempt to develop improved search engine standings. What is SEO? What Role Does Google Play? SEO is the best way to...

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Online Marketing for Small Business

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Small business digital marketing pros share their top picks regarding the best ways for businesses with big plans but small budgets to market .. Today, businesses have more ways -- and places -- than ever to market themselves. But deciding on a marketing method, particularly when you are a small or even a mid-sized business with a small budget and limited resources, can be difficult. While social media marketing is generally free, it can be time-consuming; and the same goes...

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Powerful content to drive business growth

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Who is your readers? It`great to understand your audience. Start by finding out what your audience already knows. Perhaps the most common mistake made by content creators is to skip the step of figuring out what their audience knows already, and what it wants to learn. If you hope to connect with your audience, you need to meet them just slightly above their current level of understanding. If your content is too far above or beneath their current level of...

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Boost your website traffic from Facebook

There are WordPress plugins that allow you to display your Facebook Page and some of its posts directly on your blog. If your blog visitors like your content, then they will be enticed to like your Facebook Page. However, your blog visitors will only like your Facebook Page if you include a call-to-action. You can include a call-to-action through your blog’s sidebar. If you do not have a fancy widget or plugin that displays your Facebook Page and the like...

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