Social Media and SEO
For those who don’t already know, simply put, a social media listening/monitoring tool crawls the internet and social platforms and finds mentions of your brand/company/product/CEO or any other valuable keyword. Social listening is famously used for a great number of things: improving customer service, increasing brand awareness, preventing social media crises, building the brand’s reputation online, and better understanding the customers (market research). The connection between social listening and SEO isn’t quite that straightforward. 1. Keep an eye on the...
