7 Tips to Improve Your Google My Business Listing
Our Easyclick Studio online marketing agency can help you to start with your Google My Business.
Location, location, location. These are the three most important considerations in starting or operating a business. Consumers aren’t going to go out of their way to visit back alley shops when there’s a perfectly good store on the main avenue. Online, the same principle applies. Businesses need to be visible to invite traffic and convert them into sales. That’s where Google My Business (GMB) comes in.
Google My Business: The Basics
Google My Business: The Basics
GMB is a free and user-friendly tool that helps business owners manage and improve the business’ online presence across Google (search, maps, etc.). GMB allows customers to find businesses; boosting their sales and recognition in the process.
There are a number of benefits in using GMB, including:
- Allowing business to update their profile and manage the information customers see when they search for the business;
- Allowing businesses to interact with customers through reviews, comments, and media.
- Giving businesses access to information to help them create targeted campaigns and track their performance.
Setting Up Your Google My Business Listing
Setting Up Your Google My Business Listing
If your business is not listed in Google Business yet, follow these simple steps.
- Go to Google My Business and click Start Now.
- Enter the name of your business in the search box. Click on your business listing if it appears in the suggested matches. If not, select “Create a business with this name.” Click Next.
- Enter the business address.
- Choose the most appropriate business category.
- Add your business phone number or website.
- Verify your business.
- Confirm your business and follow the next steps to present your business online.
There are a number of benefits in using GMB, including:
- allowing business to update their profile and manage the information customers see when they search for the business;
- allowing businesses to interact with customers through reviews, comments, and media.
- Giving businesses access to information to help them create targeted campaigns and track their performance.
7 Most Important Point how to improve Google My Business listing.
1.Keywords
Use most most relevant and successful keywords for your company Google My Business description. Write a brief description of your business.
2. Compete all information what Google asks for.
Photo gallery, new services, contacts, facilities (for example, you can add to the restaurant card that you have a toilet for disabled people or a ramp);
3. Set up Appointment and Menu url.
Your business listing can include links to specific actions such as online orders or reservations. Insert your contact page or Menu on your main website on the Google My Business listing. Beauty shops, fitness centres can take advantage of the Reserve with Google service, which allows customers to book appointments directly through Google.
In order to join the program, businesses will need to add and update their daily schedules with a third-party scheduling site that has a partnership with Google. If your business want to make reservations through Google Partners such Bookatable or Mindbody check this link.
4. Answer on the reviews.
Avoid negative reviews. Read how to fix bed Google reviews
Online reviews are critical to the success of a local business, with nearly 90% of consumers only considering purchasing from a business if they have a star rating of 3+
Responding to online reviews is another critical piece in not only building a positive online impression, but also in encouraging other consumers to leave their feedback and engage with your business.
5. New content.
Add new advices, posts, menus to Google Business page.
6. Make 3D Tours.
How 3D Tours Can help your business:
- Increases click-through rate by 50% on Google search results. Google, by 30% increase reservation.
- Potential customers between the ages of 18 and 34 are 130% more likely to make a reservation after viewing the tour.
- Pages of companies with a virtual tour attract customers 2 times more often than all the rest.
In 44% of cases, when searching for information about a company, users use maps and in 41% of cases, the search ends with a visit.
Official Google study: https://goo.gl/99uVKf
What is 3D Tours
This is a way to walk through the streets of the city, apartment, hotel room, gym, cafe, restaurant, shop and other places directly from your computer, tablet or smartphone. Do not confuse the concept of a virtual tour with an ordinary photo or video! Here you can not just walk – the user gets the opportunity to look where he wants, to enter the door, which he considers it necessary to open, to look into those parts of the institution that he wants.
Why do you need it?
Imagine that soon you intend to go to another city, say, on a vacation or a business trip, and the first thing the traveler focuses on is a hotel room, apartment or hostel. Here he comes to the aid of Booking, where you can find out basic information: prices, location and photo of rooms and / or TripAdvisor with guest reviews.
There are a lot of systems! But today this is not enough – users are spoiled by new technologies and they need to be surprised. – How? Order a 3D tour ➾ place it on the site ➾ place on print products using a QR-code ➾ tell about it on social networks – use the new tool to attract customers to your business! And now your profile on Google Maps and Google Search will get a lot more views, which means more clients, now your potential client will not view photos in the gallery, now he will walk in a virtual way.
7.Add social media links to google my business page
If you don’t know how to add social media links on your Google Business listing page please read Google instructions . Like in the example above. You can add it by yourself or ask your developer.
How to Fix a Bad Google Review.
Hey, it happens. No matter how good your products are or how hard you and your staff try; it is only a matter of time before you receive a bad review. It could be caused by a slip-up on your part or someone sabotaging your business; but bad reviews are the bane of your business’ existence. The worst part is, today, it only takes a few clicks to make negative reviews go viral.
The critical key to keeping customers truly happy and loyal is effectively managing, responding, and acting on a customer’s bad review. Read on to learn how to fix a bad Google review.
First, Let’s Talk Numbers
Here’s the bad news: customers who had a bad experience with a business would share their stories to anyone who would listen. In fact, researchers from the University of Nottingham say that 100% of unhappy customers will tell approximately 10 to 20 people about their bad experience.
The worse news: These studies were from before the internet made it very easy for anyone to give businesses a bad review. These studies also don’t account for the people who get a kick out of sabotaging businesses.
What can you do?
How to Fix a Bad Google Business Review
Remember, when customers leave a bad Google review, all they essentially want:
- is for their problem to be easy to report;
- is for their issues to be acknowledged; and
- for their concerns to be dealt with quickly, sensitively and fairly.
Almost all kinds of bad reviews can be fixed in 5 Steps.
- Anticipate – It’s not about whether or not you will receive a bad review because you will. The key is in anticipating it. If you anticipate it; you will not be surprised. And if you are not surprised; you will not act react emotionally. Emotions can make people do unfortunate things that can ruin the business’ reputation forever.
- Investigate – Analyse the situation. Attempt to contact that customer to try to find out the cause of the bad review. Ask the customer to provide you with details. This will encourage them to shift his focus to the facts instead of his/her feelings, helping you move towards a more rational conversation and eventually, a solution. If the review is fake, do a thorough investigation.
- Acknowledge – The most common response to a bad review is a defensive one. Don’t forget the customer’s basic need to be acknowledged. You must respond in an empathetic and clear manner; even when the review is fake. Responding serves two purposes: making the customer feel heard and understood, and; showing prospects that you care about your customers and that you respond to customer dissatisfaction promptly and compassionately.
- Assert – We can’t help it. Whether it’s a competitor, or someone you’ve wronged in the past, or just a troll without a fun past time; the internet is a haven for fakes. If during your investigation, you find out that the review is fake; then it is your right to flag the review, report it to Google, and ask them to take it down.
- Act – On the other hand, if the bad review is from a real customer who had experienced real dissatisfaction; then you must rectify your mistake. Act on the information you gathered and resolve the issue. If possible, work towards a solution with the customer herself/himself to make sure your expectations are aligned.
Despite sufficient marketing, the best products, good deals, or the best employees; things can go wrong. Products don’t meet expectations, deliveries arrive late, details can get lost, and humans make mistakes. Bad reviews are a part of any service activity but bad reviews are not the end of the world.
If you want to know how to fix a bad Google review; follow these simple steps. Used well, these steps can help boost not only customer satisfaction but customer loyalty. Read our recommendations how to improve your Google Business listing.
Botnet of Infected WordPress Sites Attacking WordPress Sites
Website security WordPress plugin
The Defiant Threat Intelligence team recently began tracking the behavior of an organised brute force attack campaign against WordPress sites. The hackers has created a botnet of infected WordPress websites to perform its attacks. The bots attempt to get access to WordPress privileged accounts.
Five million attempts in 30 days!
In the last 30 days Wordfence plugin have blocked more than five million malicious authentication attempts associated with this attack campaign in the last thirty days alone.
The requests pass through the proxy servers and are sent to over 20,000 infected WordPress sites. Those sites are running an attack script which attacks targeted WordPress sites. The diagram below illustrates the attack chain.
What Should Site Owners Do?
To protect your website from potential threat it is valuable to implement restrictions and lockouts for failed logins.
The Wordfence plugin features help you to protect your website and the IPs launching the attacks are automatically blocked for Premium Wordfence users with access to the real-time IP blacklist.
If you believe your site is could be infected ,please consider making use of EasyClick Studio specialist or cleaning services. We will help you with your website security and search engine visibility.
More about Hackers attacks read here
This entry was posted in Research, Wordfence, WordPress Security on December 5, 2018 by Mikey Veenstra
Voice search and local SEO: How to get started?
How important is voice traffic
Easyclick Studio professionals recommend you to think and prepare your website for a voice search.
In 2018 Google presented statistics according to which nearly 50% of all voice queries are for a local business or place. Nearly a third resulted in a visit to a website of a local business after making a voice search. Additionally over 50% of all voice searches occur while people drive their vehicles.
Requests can be categorised into searches for information about weather, navigation, video or audio, shopping, services, etc. In the first place are music requests, followed by requests to set alarm clocks, weather forecasts, queries to personal assistants like Siri or Alexa.
How to get more voice traffic?
Research your business long tails keywords
Purely voice focused SEO requires you to research and find out long-tail keywords.
There are four main areas to focus your website content on. Usually users ask for the following:
- I want to know: what are the aria awards?
- I want to go: restaurants near me?
- I want to do: how to make pancakes?
- I want to buy: best place to eat in Sydney
Make your website answer first
Shoppers have questions before they buy; the brands that can answer the quickest will get their business. To build a list of questions from keywords, we recommend the following tools.
- Keyword Tool.io: Nothing better than this neat little tool to quickly find local keywords in question-form. Just type in a generic keyword related to your business/brand/product, and choose the ‘questions’ button on the dashboard to filter down to keywords in question-form
and
- Google search
Create a list of your Long Tail keywords and Questioning Keywords.
For a blog or a page header it is suggested to use keywords such as: Best, Cheapest, Close, Local, Instruction, Information. On a page it is good to include: Where to buy, Internet-Shop, How Much, Warranty keywords.
Create Questions and Answers section
Firstly analyse users’ voice search behaviours. To do this, you can use tools such as SEM RUSH or Google Analytics: regular expressions that match specific keywords and keys that contain questions. Regular expressions look for queries that have more than five words.
Secondly create a list of questions and answers based on your researches.
Analyse KPI
Analysis of KPI – an indicator of success – mobile and desktop delivery will also help to conclude about the effectiveness of mobile search queries, help identify and optimise the weak points of mobile search delivery of a site.
In Conclusion We just identified the main methods that will help you to increase the voice traffic:
- Analyse what people say.
- Follow the low-frequency queries,
- Use voice-friendly and natural keywords.
- Optimise website for mobile devices.Check the website visibility and speed on mobile devices and
- Creating Question and Answer-sections.
Duplicated content on your website.