Dental SEO Agency and Services. Dental SEO pricing for websites.
We help our dental and medical clients acquire new patients and provide them with measurable results.
The main channels for to get more visitors on dental website.
- Services description (advantages of the clinic, competence of doctors, prices, promotions),
- Search Engines Google and Bing
- PPC
- Social Channels
Promotion of medical services in social networks is the most cost-effective and quick process that, with a competent approach, allows you to effectively attract primary patients and inform those acting about promotions and special offers.
- aggregators of clinics and doctors
- directories
- review sites, forums and communities,
- e-mail and sms mailing
reputation management (seeding positive, neutral and conditionally negative reviews)
Given the large number of Internet channels, the promotion of medical services has many “pitfalls” that should be taken into account when promoting the clinic on the Internet. You need to know what target audience your clinic is targeting.
EasyClick Studio has been engaged in the effective promotion of medical websites for 5 years, including such types of organisations as:
private multidisciplinary clinics
large dentistry for 5-10 rooms
dental offices of private doctors
plastic surgery clinics
aesthetic cosmetology clinics
multidisciplinary rehabilitation centers
doctor’s offices
Most executives think that their audience is all of Sydney. This is a big misconception, because if you cannot form a portrait of the consumer, then you will not be able to effectively market medical services.
The portrait of the Target Audience (TA) is formed according to many criteria: geography, gender, age, average income, interests (hobbies), work, marital status. Even character and temperament can play an important role in the formation of a need.
What needs to be worked out before promoting the clinic on the Internet
The site of the clinic is in the first place, because it is by it that patients judge the clinic itself.
The clinic’s website should contain the following information:
High-quality interior photos
High-quality photos of the doctors of the clinic with a detailed description of their professional activities, as well as their strengths. Nobody wants to get an appointment with a novice intern.
Description of equipment
Selling description of clinic services
Opening remarks by the owner of the clinic or the head physician
Before and after (photos of our clients’ smiles)
Promotions and special offers
Reviews (reviews of famous people are especially appreciated, as well as video reviews)
Payment methods (is it possible to pay for services on credit, is it possible to pay by credit card or other methods)
Insurance treatment (does the clinic cooperate with insurance companies)
Description of contacts (driving directions from all nearby transport interchanges, on their own and by car, be sure to use an interactive map)
Online consultation
Online appointment
Press center (news and articles)
Blog (author’s articles of doctors)
Training (how and where do the doctors of the clinic improve their qualifications)
Benefits (why you should choose this particular clinic)
Frequently asked questions and answers
legal information
Licenses
Vacancies and working conditions
When developing a clinic website, it is necessary to work out its usability, because it will depend on this whether the patient can quickly find the information he needs and sign up for the clinic. The texts describing the services should be written in an accessible language, and also answer all the patient’s questions, including the main question – “why should I enroll in THIS clinic?”
How long does it take to promote a medical website
This is one of the main issues of concern to the leaders and marketers of the clinic. The timing of promotion depends on the following factors:
domain age
quality of the created website of the medical center
quality of site structure
quality of site code optimization for search engines
the quality of the texts on the site (this is one of the most important criteria)
internal behavioral and social factors (how long a visitor spends on your site, can he find the information he needs)
external link factors
external social factors
competition among other clinics on your topic
do other clinics professionally promote
