Search engines are constantly striving to improve the quality of the search results, so it is necessary to promote the Internet resource in a comprehensive manner. This is working with the technical side, content as a decisive factor, convenience, usability, correct display on various devices and attraction of natural links. The work is divided into two subtypes:
Internal optimisation actions improve the site and have a direct impact on its site position. The works are divided into: compilation of a semantic core (selection of keywords for which the resource is planned to be promoted); improvement of the internal structure of the resource (CNC, Robots.txt, sitemap); elimination of technical errors (duplicate pages, broken links, increase in site loading speed); continuous improvement of the usability of the resource (convenience for users); increasing the relevance of pages (compliance with the user’s request); optimisation of images; implementation of internal linking. Internal optimisation is the most time-consuming work, it must be done constantly. The success of your project depends on internal optimisation as a whole. The site should be of high quality, fast, user-friendly and fully provide the information for which they came to you.