How to attract more clients to your medical business
Managing a private clinic is somewhat easier than any other business due to the fact that people come to the medical center anyway. No one is immune from diseases, in our life we get sick more than once, and often qualified specialists are needed to solve health problems. At the same time, not everyone trusts state polyclinics, so they turn to private medical centers. However, in order to extract the maximum profit from your clinic, you need to tell and remind about yourself. In this article, we will learn how to attract patients to a private medical clinic.
6 ways to attract clients to a medical centre.
The first thing to do to effectively attract clients to a medical center is to create a website and hire specialists to promote it in search engines.
About 60% of users today search for information on the Internet. If you are not there, consider that you are losing most of your customers. Develop a simple multi-page website detailing your services and benefits. This can be done very cheaply by using one of the website builders. Fill your web resource with content and optimise it for key queries so that your site is shown to customers who enter these words into a search engine.
Set up Google Adwords. After creating a site, it is logical to set up ads for it. Write a short ad that will show all the benefits of visiting your centre and post it in Google. This will greatly increase your chances of being seen by users and, as a result, will bring more customers.
Signing up on social networks is the easiest and cheapest way to attract clients to a private clinic or medical centre. It is absolutely free to create a group on facebook or an account on Instagram. You have to spend a little time creating a sales look and filling your new social pages with content, but it’s worth it. Modern users like to interact with brands precisely through social networks, since information from here can be obtained quickly and almost at any time. Don’t forget to answer questions in the comments and create useful and informative content that will both raise your expertise in the eyes of your customers and remind you of the benefits of buying healthcare from you.
Set up targeted social media ads. Define your target audience, fill up your ad account and create several ads. This will help attract subscribers to your community, and they, in turn, can turn into real customers.
Advertise on radio and television. If you are contemplating how to attract older patients to your health center, try more traditional methods. Buy advertisements on radio or one of the local TV channels.
Don’t forget about leaflets, flyers and pillars. Despite the fact that recently they have shown the worst results among all advertising channels, they can still be used. Distribute flyers in crowded places, install a pillar at the entrance with a description of your services and an arrow in the direction of the entrance, leave your business cards at the offices of partner companies.
Attracting customers through the website and social networks
In order to receive patients through the website and social networks, you will have to devote time to processing applications. Be sure to install a widget on your website group, with which a person can make an appointment with the right doctor at the right time. Modern users do not like to make phone calls, especially if the problem is delicate. Give them the opportunity to see a specialist without undue shame.
Another advantage of such a widget plan is the ability to receive applications at any time of the day or night. The administrator on the phone is unable to process client requests after the end of the working day. Meanwhile, more than 1/3 of applications are received during non-working hours. Widgets on a website or social network allow the client to leave their message and wait for a response. This way you don’t lose a patient.