Why do you need website audit
Why do you need website audit.
Site audit
A regular audit of a web site is one of the most important factors for its stable and efficient functioning. Among other activities for the analysis of Internet projects, one can distinguish this type of analysis, as an external audit of the site. The main feature of this type of audit from others is that it does not analyse the website itself, but the external environment in which it operates and which directly influences it. The external audit consists of three main activities. This is an external search audit, audit of the competitive environment and analysis of the link mass of the site.
Website Audit is the first step to make your website successful.
How to Build a Social Media Marketing Strategy That Works
How to Build a Social Media Marketing Strategy That Works
Social media is dominating our lives. A study by Statista showed that people, on average, spent more than 2 hours a day on social media platforms. And frankly, that number is surprisingly small, given that people are constantly on their phones browsing through their Facebook, Twitter, Instagram pages, among others.
What this means for businesses is the market is ripe for social media marketing. It has been ripe for many years and if you’re not on this bandwagon, you’re going to get left behind.
If you’re just starting a business or someone who wants to up their social media marketing game; here is an easy way to build a social media marketing strategy of your own.
Building a Social Media Marketing Strategy
- Be SMART.
All strategies start with a set of goals; but not just any goals, the goals must be specific, measurable, attainable, relevant, and time-bound.
- Specific – Goals must be clear, unambiguous, and well-defined.
- Measurable – Goals must have criteria for evaluating success or progress.
- Attainable – Goals must be achievable.
- Relevant – Goals must be aligned to your business’ objectives.
- Time-bound – Goals must have a start and finish date.
Identifying SMART goals give you a sense of direction; helps you organize your goals and your strategies, too; and holds you accountable for reaching them
2. Be audience-obsessed.
You must know who your current and target audience is and find out what they want, so you can create content that will engage them. The best part is that there is a lot of data-gathering tools in the market so knowing your audience does not have to be a guessing game. All the information you need to know about your target audience in order to tailor-fit your strategies for them is readily available.
3. Be on the lookout.
Everyone is on social media nowadays so it’s safe to assume that your competition is, too. If possible, do a competitive analysis. What is your competition doing right and whats wrong? By doing this, you get a sense of what marketing strategies work and what doesn’t, as well as gaps you can fill, in your line of business.
4. Be systematic.
Evaluation is the key to success. You must examine the steps you have taken and then evaluate your progress. Ask yourself what you have accomplished so far, what seems to be working (or not working), is your target market connecting with you or not, and why or why not. Once you have the answers to these questions and others, you’ll have a good idea of which strategies to continue doing, which ones to modify, and which ones to ditch.
5. Be seen.
Set up accounts or improve your profile, and then optimize. Ensure that your social media pages are up-to-date and pleasing to audiences. More importantly, use SEO to make sure your page shows up on the first page of search results.
6. Be tactical.
No one likes a spammer; but if your social media page’s last post was 2 weeks ago, it’s not a good sign either. Besides, obviously, sharing good and relevant content, it’s also crucial to plan when to post for maximum exposure and impact.
7. Be meticulous.
Social media marketing is a long-term and sustained strategy. You can’t expect to implement a strategy today and see results tomorrow. Additionally, you must keep evaluating and reevaluating, and testing and retesting, and then adjusting and readjusting to make sure you are up-to-date on the latest trends.
Social media marketing is essential to any business that hopes to succeed in today’s ultra-competitive market. A good marketing strategy will guide you in making tough decisions that could ultimately make or break your business. Keep these simple steps in mind to build a social media marketing strategy that actually works!
What You Should Look for in an SEO Report
SEO strategies are best left in the hands of SEO professionals.
They know what to do, what the latest trends are, and could tailor-fit the strategies they will use to your needs as a business. The best part about having the services of professionals is all you have to do is pretty much sit back and watch the magic happen.
As a business owner, how do you know that magic is happening, though?
Enter SEO Reports. SEO Reports are vital if you want to know if the SEO efforts done on your behalf are working. What should you expect from an SEO Report? Here are some of the things you must look and ask for from your SEO service provider.
SEO Reports: What You Should Look For
- Traffic Data – The main reason SEO exists is to increase traffic. After all, the more traffic that comes in, the better chances you have of converting. So it only makes sense that the SEO report include traffic data. The report must also include source information. This will tell you where the traffic is coming from so you can focus your marketing efforts on those areas.
- Conversion Rate – Seeing that many people are visiting your website is only part of the story. Traffic must lead to conversion. That is the goal. The SEO Report must show you what the conversion rate is, preferably at the beginning of the report. The conversion rate will help you understand and appreciate the other parts of the report.
- Goal Completion – Another important thing to see in the report is the goal completion data. Here you can see the goals that you set and which goals were you able to achieve.
- Page-Level Traffic – It’s important to know how many people are coming through the door and where they were coming from. Nevertheless, it’s also very crucial to know where they go once they come in. The pages they visit will give you information on the trends as well as which content on your website are bringing people in. Armed with this information, you could make improvements on certain pages that are not receiveing a lot of attention or post more content that your audience likes.
- Page Speed Data – Google algorithms are focusing more and more on user experience so SEO relies a lot on user experience. It’s very important to know how fast each of your page is loading and what the problems are so you can fix them.
- Bounce Rate and Time on Site – If your SEO provider really wants to impress you, they would also add information about your site’s bounce rate (I.e. how many people leave the site without going any further than the landing page) as well as the time on site. This will give you an idea which type of content grab people’s attention and which ones don’t.
- Analysis and Recommendations – Just like any report, the SEO report you recieve from your SEO service provider must end with an analysis of the data. This analysis will be the basis of their recommendation. The analysis and recommendations part is, arguably, is the most important sections of the report. Your service provider must talk about what to do moving forward. Should the SEO strategy be changed or should you keep doing what you’re already doing? All the data they present is useless if there is no action plan at the end.
Their analysis and recommendations must be communicated based on your level of understanding of SEO concepts. You don’t want an SEO agency who loads up the report with jargon that don’t make sense to you.
Final ThoughtsAn SEO report is as vital to your business as the reports from other segments of your business. It’s necessary that you hold your SEO service provider to a high standard when they discuss outcomes of the SEO efforts they do on your behalf
SEO Shopify plugins review
Shopify SEO Plugins Review
Fifty years ago, no one could’ve predicted how people would live and do business. While the same underlying principles remain, businesses today no longer resemble businesses in the past. Today, you can start, manage, and grow a business right in the comfort of your home, a warm and sunny beach, or anywhere with internet connection.
Shopify is one such way of getting your business idea off the ground. However, as awesome as it is, Shopify isn’t perfect. You’d still need traffic to come to your website. Enter SEO. To rank high in search engines, your online store needs to be optimised. The higher your website ranks, the more chances of getting people in, and the more chances of converting that traffic into sales.
How do you get started on optimizing your Shopify store? Here are some of the best SEO Shopify Plugins in the market.
- SEO MANAGER – Don’t know much about SEO? SEO Manager addresses that by giving you step-by-step instructions to help you understand and employ SEO strategies to help your store rank better on search engines. SEO Manager does this by providing you real-time feedback about how well the website is doing so you can change strategies real-time.
This amazing, easy-to-use app has more than 20 features, each geared to help you get to the top spot of that search page.
Features: keyword suggestions, Google search console connection, meta content tools, search analytics, SEO scan, broken link management, and so much more.
Cost: $20/month. 7-day free trial.
- PLUG IN SEO – SEO is a lot of work, especially for inexperienced people. That’s where Plug in SEO comes in. With this app, you can check and fix, and pretty much do everything you need to do to optimize your website. It also saves you a lot of time by telling you exactly which SEO strategies to focus on.
It’s no wonder this app has tens of thousands of trusted users all over the world.
Features: JSON-LD rich snippets, bulk edit SEO, fix meta titles and descriptions, blog optimization, 404 broken links and much more.
Cost: Free plan available. 7-day free trial.
- SEO BOOSTER – SEO MARKETING – Besides the “No Coding Required” part, you can set it up in less than a minute and it’s literally as easy as one click. This app lets you fix SEO issues by simply clicking on the “Fix It” button. It also prides itself on its capability to do everything you need for optimal SEO functionality and results.
Features: Auto SEO issues scan and suggestions, json-ld, product meta title and description tags update, image alt text update, broken links management, sitemap, analytics, and more.
Cost: Free plan available. 14-day free trial.
- SEO EXPERT PRO – SEO TOOLS – Talk about an on-page SEO manager, SEO Expert Pro lets the onpage SEO issues of your store and then lets you fix them right then and there. It also allows you to update the alt tags of all your products in one click to help the photos of your products rank well on Google Image Search.
Features: Site SEO scanner, bulk image optimiser, reports, update meta title and description tags, speed test, site mobile compatibility tester, JSON-LD, and more.
Cost: Free
7 Tips to Improve Your Google My Business Listing
Our Easyclick Studio online marketing agency can help you to start with your Google My Business.
Location, location, location. These are the three most important considerations in starting or operating a business. Consumers aren’t going to go out of their way to visit back alley shops when there’s a perfectly good store on the main avenue. Online, the same principle applies. Businesses need to be visible to invite traffic and convert them into sales. That’s where Google My Business (GMB) comes in.
Google My Business: The Basics
Google My Business: The Basics
GMB is a free and user-friendly tool that helps business owners manage and improve the business’ online presence across Google (search, maps, etc.). GMB allows customers to find businesses; boosting their sales and recognition in the process.
There are a number of benefits in using GMB, including:
- Allowing business to update their profile and manage the information customers see when they search for the business;
- Allowing businesses to interact with customers through reviews, comments, and media.
- Giving businesses access to information to help them create targeted campaigns and track their performance.
Setting Up Your Google My Business Listing
Setting Up Your Google My Business Listing
If your business is not listed in Google Business yet, follow these simple steps.
- Go to Google My Business and click Start Now.
- Enter the name of your business in the search box. Click on your business listing if it appears in the suggested matches. If not, select “Create a business with this name.” Click Next.
- Enter the business address.
- Choose the most appropriate business category.
- Add your business phone number or website.
- Verify your business.
- Confirm your business and follow the next steps to present your business online.
There are a number of benefits in using GMB, including:
- allowing business to update their profile and manage the information customers see when they search for the business;
- allowing businesses to interact with customers through reviews, comments, and media.
- Giving businesses access to information to help them create targeted campaigns and track their performance.
7 Most Important Point how to improve Google My Business listing.
1.Keywords
Use most most relevant and successful keywords for your company Google My Business description. Write a brief description of your business.
2. Compete all information what Google asks for.
Photo gallery, new services, contacts, facilities (for example, you can add to the restaurant card that you have a toilet for disabled people or a ramp);
3. Set up Appointment and Menu url.
Your business listing can include links to specific actions such as online orders or reservations. Insert your contact page or Menu on your main website on the Google My Business listing. Beauty shops, fitness centres can take advantage of the Reserve with Google service, which allows customers to book appointments directly through Google.
In order to join the program, businesses will need to add and update their daily schedules with a third-party scheduling site that has a partnership with Google. If your business want to make reservations through Google Partners such Bookatable or Mindbody check this link.
4. Answer on the reviews.
Avoid negative reviews. Read how to fix bed Google reviews
Online reviews are critical to the success of a local business, with nearly 90% of consumers only considering purchasing from a business if they have a star rating of 3+
Responding to online reviews is another critical piece in not only building a positive online impression, but also in encouraging other consumers to leave their feedback and engage with your business.
5. New content.
Add new advices, posts, menus to Google Business page.
6. Make 3D Tours.
How 3D Tours Can help your business:
- Increases click-through rate by 50% on Google search results. Google, by 30% increase reservation.
- Potential customers between the ages of 18 and 34 are 130% more likely to make a reservation after viewing the tour.
- Pages of companies with a virtual tour attract customers 2 times more often than all the rest.
In 44% of cases, when searching for information about a company, users use maps and in 41% of cases, the search ends with a visit.
Official Google study: https://goo.gl/99uVKf
What is 3D Tours
This is a way to walk through the streets of the city, apartment, hotel room, gym, cafe, restaurant, shop and other places directly from your computer, tablet or smartphone. Do not confuse the concept of a virtual tour with an ordinary photo or video! Here you can not just walk – the user gets the opportunity to look where he wants, to enter the door, which he considers it necessary to open, to look into those parts of the institution that he wants.
Why do you need it?
Imagine that soon you intend to go to another city, say, on a vacation or a business trip, and the first thing the traveler focuses on is a hotel room, apartment or hostel. Here he comes to the aid of Booking, where you can find out basic information: prices, location and photo of rooms and / or TripAdvisor with guest reviews.
There are a lot of systems! But today this is not enough – users are spoiled by new technologies and they need to be surprised. – How? Order a 3D tour ➾ place it on the site ➾ place on print products using a QR-code ➾ tell about it on social networks – use the new tool to attract customers to your business! And now your profile on Google Maps and Google Search will get a lot more views, which means more clients, now your potential client will not view photos in the gallery, now he will walk in a virtual way.
7.Add social media links to google my business page
If you don’t know how to add social media links on your Google Business listing page please read Google instructions . Like in the example above. You can add it by yourself or ask your developer.
