Why do you need website audit
Why do you need website audit.
Site audit
A regular audit of a web site is one of the most important factors for its stable and efficient functioning. Among other activities for the analysis of Internet projects, one can distinguish this type of analysis, as an external audit of the site. The main feature of this type of audit from others is that it does not analyse the website itself, but the external environment in which it operates and which directly influences it. The external audit consists of three main activities. This is an external search audit, audit of the competitive environment and analysis of the link mass of the site.
Website Audit is the first step to make your website successful.
How to Build a Social Media Marketing Strategy That Works
How to Build a Social Media Marketing Strategy That Works
Social media is dominating our lives. A study by Statista showed that people, on average, spent more than 2 hours a day on social media platforms. And frankly, that number is surprisingly small, given that people are constantly on their phones browsing through their Facebook, Twitter, Instagram pages, among others.
What this means for businesses is the market is ripe for social media marketing. It has been ripe for many years and if you’re not on this bandwagon, you’re going to get left behind.
If you’re just starting a business or someone who wants to up their social media marketing game; here is an easy way to build a social media marketing strategy of your own.
Building a Social Media Marketing Strategy
- Be SMART.
All strategies start with a set of goals; but not just any goals, the goals must be specific, measurable, attainable, relevant, and time-bound.
- Specific – Goals must be clear, unambiguous, and well-defined.
- Measurable – Goals must have criteria for evaluating success or progress.
- Attainable – Goals must be achievable.
- Relevant – Goals must be aligned to your business’ objectives.
- Time-bound – Goals must have a start and finish date.
Identifying SMART goals give you a sense of direction; helps you organize your goals and your strategies, too; and holds you accountable for reaching them
2. Be audience-obsessed.
You must know who your current and target audience is and find out what they want, so you can create content that will engage them. The best part is that there is a lot of data-gathering tools in the market so knowing your audience does not have to be a guessing game. All the information you need to know about your target audience in order to tailor-fit your strategies for them is readily available.
3. Be on the lookout.
Everyone is on social media nowadays so it’s safe to assume that your competition is, too. If possible, do a competitive analysis. What is your competition doing right and whats wrong? By doing this, you get a sense of what marketing strategies work and what doesn’t, as well as gaps you can fill, in your line of business.
4. Be systematic.
Evaluation is the key to success. You must examine the steps you have taken and then evaluate your progress. Ask yourself what you have accomplished so far, what seems to be working (or not working), is your target market connecting with you or not, and why or why not. Once you have the answers to these questions and others, you’ll have a good idea of which strategies to continue doing, which ones to modify, and which ones to ditch.
5. Be seen.
Set up accounts or improve your profile, and then optimize. Ensure that your social media pages are up-to-date and pleasing to audiences. More importantly, use SEO to make sure your page shows up on the first page of search results.
6. Be tactical.
No one likes a spammer; but if your social media page’s last post was 2 weeks ago, it’s not a good sign either. Besides, obviously, sharing good and relevant content, it’s also crucial to plan when to post for maximum exposure and impact.
7. Be meticulous.
Social media marketing is a long-term and sustained strategy. You can’t expect to implement a strategy today and see results tomorrow. Additionally, you must keep evaluating and reevaluating, and testing and retesting, and then adjusting and readjusting to make sure you are up-to-date on the latest trends.
Social media marketing is essential to any business that hopes to succeed in today’s ultra-competitive market. A good marketing strategy will guide you in making tough decisions that could ultimately make or break your business. Keep these simple steps in mind to build a social media marketing strategy that actually works!
7 Tips to Improve Your Google My Business Listing
Our Easyclick Studio online marketing agency can help you to start with your Google My Business.
Location, location, location. These are the three most important considerations in starting or operating a business. Consumers aren’t going to go out of their way to visit back alley shops when there’s a perfectly good store on the main avenue. Online, the same principle applies. Businesses need to be visible to invite traffic and convert them into sales. That’s where Google My Business (GMB) comes in.
Google My Business: The Basics
Google My Business: The Basics
GMB is a free and user-friendly tool that helps business owners manage and improve the business’ online presence across Google (search, maps, etc.). GMB allows customers to find businesses; boosting their sales and recognition in the process.
There are a number of benefits in using GMB, including:
- Allowing business to update their profile and manage the information customers see when they search for the business;
- Allowing businesses to interact with customers through reviews, comments, and media.
- Giving businesses access to information to help them create targeted campaigns and track their performance.
Setting Up Your Google My Business Listing
Setting Up Your Google My Business Listing
If your business is not listed in Google Business yet, follow these simple steps.
- Go to Google My Business and click Start Now.
- Enter the name of your business in the search box. Click on your business listing if it appears in the suggested matches. If not, select “Create a business with this name.” Click Next.
- Enter the business address.
- Choose the most appropriate business category.
- Add your business phone number or website.
- Verify your business.
- Confirm your business and follow the next steps to present your business online.
There are a number of benefits in using GMB, including:
- allowing business to update their profile and manage the information customers see when they search for the business;
- allowing businesses to interact with customers through reviews, comments, and media.
- Giving businesses access to information to help them create targeted campaigns and track their performance.
7 Most Important Point how to improve Google My Business listing.
1.Keywords
Use most most relevant and successful keywords for your company Google My Business description. Write a brief description of your business.
2. Compete all information what Google asks for.
Photo gallery, new services, contacts, facilities (for example, you can add to the restaurant card that you have a toilet for disabled people or a ramp);
3. Set up Appointment and Menu url.
Your business listing can include links to specific actions such as online orders or reservations. Insert your contact page or Menu on your main website on the Google My Business listing. Beauty shops, fitness centres can take advantage of the Reserve with Google service, which allows customers to book appointments directly through Google.
In order to join the program, businesses will need to add and update their daily schedules with a third-party scheduling site that has a partnership with Google. If your business want to make reservations through Google Partners such Bookatable or Mindbody check this link.
4. Answer on the reviews.
Avoid negative reviews. Read how to fix bed Google reviews
Online reviews are critical to the success of a local business, with nearly 90% of consumers only considering purchasing from a business if they have a star rating of 3+
Responding to online reviews is another critical piece in not only building a positive online impression, but also in encouraging other consumers to leave their feedback and engage with your business.
5. New content.
Add new advices, posts, menus to Google Business page.
6. Make 3D Tours.
How 3D Tours Can help your business:
- Increases click-through rate by 50% on Google search results. Google, by 30% increase reservation.
- Potential customers between the ages of 18 and 34 are 130% more likely to make a reservation after viewing the tour.
- Pages of companies with a virtual tour attract customers 2 times more often than all the rest.
In 44% of cases, when searching for information about a company, users use maps and in 41% of cases, the search ends with a visit.
Official Google study: https://goo.gl/99uVKf
What is 3D Tours
This is a way to walk through the streets of the city, apartment, hotel room, gym, cafe, restaurant, shop and other places directly from your computer, tablet or smartphone. Do not confuse the concept of a virtual tour with an ordinary photo or video! Here you can not just walk – the user gets the opportunity to look where he wants, to enter the door, which he considers it necessary to open, to look into those parts of the institution that he wants.
Why do you need it?
Imagine that soon you intend to go to another city, say, on a vacation or a business trip, and the first thing the traveler focuses on is a hotel room, apartment or hostel. Here he comes to the aid of Booking, where you can find out basic information: prices, location and photo of rooms and / or TripAdvisor with guest reviews.
There are a lot of systems! But today this is not enough – users are spoiled by new technologies and they need to be surprised. – How? Order a 3D tour ➾ place it on the site ➾ place on print products using a QR-code ➾ tell about it on social networks – use the new tool to attract customers to your business! And now your profile on Google Maps and Google Search will get a lot more views, which means more clients, now your potential client will not view photos in the gallery, now he will walk in a virtual way.
7.Add social media links to google my business page
If you don’t know how to add social media links on your Google Business listing page please read Google instructions . Like in the example above. You can add it by yourself or ask your developer.
