How much does it cost to create a custom landing page?
Online landing page constructors
Advantages and disadvantages of using Landing Page Builders
Disadvantages of Web Builders Landing pages:
How much does it cost to develop a site using the landing page constructor
The cost of developing a landing page with the help of online Web Builders can vary from 2 to 250 dollars per month. Depending on the selected tariff, the user is offered a number of functions that can improve one or another part of the future landing page. If you prefer to use Web Builders, remember that you will get what you pay for. So if you a really want a good landing page, then be ready to spend a bit more.
Acquisition of ready-made landing pages based on templates
Creating a landing page with a freelancer
Do you have a shoestring budget? Then consider hiring a freelancer. Today there are millions around the world, ready to grab onto your project. There are specific websites where absolutely different services are offered: from logo design to creating and promoting landing by any existing means, for example, Upwork. Pay attention, there you can find profiles of website development agencies (for examle, you can see EasyClick Studio. But be careful if you find a freelancer. Some freelancers are ready to develop the site and say goodbye to you, breaking the cooperation while others will strive and lead your project to its success.
Advantages of using a freelancer to create your landing page:
When choosing a freelancer, try to find out their level of competence.
Disadvantages of using a freelancer
- Also, you can’t be sure 100% that the developers will be available at the moment you need them.
- Cooperation is not legally enforced. You do not enter into a service agreement. Consequently, no one guarantees that the project will be delivered on time or its cost will not change;
- The primary goal of the performer is to have an income. He or she might not particularly be interested in the success of your business.
- A freelancer can never replace a whole group of people who work in a web studio to create a project (UI designer, UX designer, SEO professional, web developer who is able to set Google Analytics or other web tracking tool).
Internet Marketing for B2B: How to Develop a Strategy
The main complexities of the sphere and the principles of a competent business promotion strategy.
Companies in the field of B2B do not work with ordinary buyers, but with other companies – they sell industrial equipment, advise, and develop dealer networks. This type of business can be successfully promoted on the Internet, but there are pitfalls here. In the article, we will figure out what the difficulties of the sphere are and how we in “EasyClick Studio ” bypass them, building an Internet marketing strategy.
Difficulties of promotion in the field of B2B
Possible problems in promotion are associated with the peculiarities of the B2B sphere – the principles and conditions of doing business here are not the same as, for example, in an online retail store.
Why is it more difficult for B2B companies to promote on the Internet:
- They usually offer a specific product. Commercial equipment, security systems, financial audit – such goods and services are needed not by a wide audience, but by a very limited number of other companies (which, moreover, may be heterogeneous). To sell such a product, it is not enough just to set up contextual advertising and optimise the site. It is important to work on brand reputation, create expert content and build an information field around your product – all this will help the company gradually gain authority in its niche.
Example of a B2B product – Power Generators.
- Decisions are taken for a long time. The cycle of concluding a deal between companies is long: an agreement can be concluded only six months or even a year after the first contact. This is due to the fact that on the client’s side, the purchase decision is usually made not by one person, but by a chain of employees – from the secretary to the top management. During the “maturing” of the transaction, it is important to maintain contact with the potential client and not rely on a quick result.
- Instead of direct sales – deals with dealers. Many B2B companies do not do retail sales. On the one hand, it is easier for the company: there is no need to be torn between production and sales. But there are also difficulties, because the efficiency of work and the conscientiousness of dealers must be monitored. It is also more difficult for B2B companies without direct sales to build a website, web analytics and a promotion system in general.
- In the end, communication decides everything. Multimillion-dollar deals are not made blindly, based on the materials on the site. The client will definitely communicate with the manager, and this is the most important link in the sales chain. Therefore, in the field of B2B, it is especially important to control the quality of the work of sales managers.
- The goal of online promotion for B2B is not always sales. Sometimes it is worth focusing on something else: to make the brand recognisable, attract new dealers, announce a new product on the market, etc. Therefore, it is wrong to judge the effectiveness of Internet marketing for B2B only by the actual profit. Even with a small number of applications, the benefits of promotion for the company can be large.
Read How to attract more clients to your medical business
Features of Internet Marketing Strategy in B2B
A strategy is a comprehensive marketing plan for the near future, which is developed for a specific company.
- There is no separate way to draw up a strategy specifically for a B2B company; in any case, you will need to go through the standard steps:
- Conduct a market and demand audit;
- Analyze all aspects of the business – transaction cycle, product, geography of work, website and much more;
- Study the closest competitors;
- Determine the target audience and find places where it can be concentrated;
- Analyse all available advertising channels;
- Setting specific goals and making a plan – we have already talked about this in detail in our blog.
- The principles of working with dealers should be indicated in one of the sections of the site, if the openness of the conditions meets your policy.
- Segment the target audience: it is in B2B companies that it is most often heterogeneous. For example, a building materials manufacturing plant can sell bricks in bulk to individuals and at the same time cooperate with construction companies, architectural bureaus, and also build a network of dealers. If several different groups of consumers are interested in a product, each should be taken into account when promoting.
- Be sure to find out who the final consumer of the product is. End consumers are people who purchase goods from your dealers. They do not make a decision to buy from a supplier and may not know about it, but in product development, you need to focus specifically on their interests, expectations and needs.
- Find sites with target audience outside of search engines. This is especially important for the B2B sphere, because the product is most often specific and potential buyers are a rather narrow circle. Thematic groups in social networks, industry forums and portals, blogs and other communities can serve as gateways to the target audience.
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Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
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Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
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Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!