How to Start Your Business Online?
When it comes to starting a business in the digital world, nothing is better than bringing your innovative ideas online. Creating an online presence is the best way to introduce your business to target audiences and make them potential customers.
Mostly, young entrepreneurs have a question in mind, how to start a business online? If you are one of the emerging entrepreneurs, this blog post is for you. Keep reading the blog until the end to explore the six best ways to start your business online.
Top 6 proves ideas to start your business online:
1. Create a website:
A website is the best way to create an online presence for your business. It helps you in introducing your products or services to customers around the world. Along with that, the customers prefer a service provider with an authorized domain when compared to others. If you want to bring your business online, install a free web maker or consult a professional for the expected results.
2. Web hosting:
Creating a domain is essential but may not be enough to present your business online. Here web hosting comes into the picture. Web hosting makes your website accessible via WWW (World Wide Web). Furthermore, it also helps in increasing uptime, security, and SEO ranking on Google.
3. Post Quality Content:
Quality content is what engages the audience with your business. Professionals recommend you upload SEO-optimised content related to your services. Not only does it make your website informative, but it also enhances your ranking on search engines. You can start with updating web pages and post regular blogs or news regarding your business.
4. Upload media files:
Besides the content, photos and videos are also essential to grow a business online. Customers usually get attracted to images and videos while visiting your website. Also, they describe your business to them in an informative and attractive way. All you need is to place the media in an appropriate slot for better customer attraction.
5. Google My Business:
If you are growing your business online, Google and its services are your best mates. Using Google My Business, you can verify your business and get a better ranking online. Google My Business allows you to display your services, contact info, link to website, and address for a better lead generation. How to fix you Google My Business Review
6. Business Audit and review:
Business audit and review may be the last, but it is a crucial part of the process. Your work does not end with completing a website and showcasing your services. There is always a slot for innovation and improvement in the business. Keep reviewing the processes and updating the content to maintain the online presence.
In the end, creating an online presence is an essential step for every emerging entrepreneur to grow the business. With the internet, everyone stays active on search engines and social media platforms. It means you have access to global audiences and can generate the expected productivity from your passion. So, follow the above-discussed ways to start your business online and convert your innovations into reality.
How to Start Your Business Online?
Creating an online presence is the best way to introduce your business to target audiences and make them potential customers.
Why Google My Business important for business
If you are growing your business online, Google and its services are your best mates. Using Google My Business, you can verify your business and get a better ranking online. Google My Business allows you to display your services, contact info, link to website, and address for a better lead generation.
As we live, operate, and manoeuvre within an increasingly digital world, businesses are having to change their approach to client curation. It used to be that a great product could stand on its own with relatively little coverage. Now the over-saturation of the internet has led to the renewed importance of real reviews online.
Online reviews are at the heart of every positive and enduring product, service, or company. Real positive reviews can create future customers for years and years to come. The only problem? It can be difficult to get reviews on the internet.
According to Statista, Facebook has more than 2.85 billion monthly users. How can you get some of these social media users to review your goods and services?
Boost Your SEO Rankings
First and foremost, there are very few things more important to your brand on the internet than your SEO rankings. Also known as Search Engine Optimisation, a proper plan for SEO dominance can bring your search results to the top of the rankings. In doing so, you’ll make it easier for people to find your products and more convenient for them to leave you a review. And hey, if it’s a good review — even better!
If you don’t know if SEO metrics are the right topic for you to focus on, that’s okay! Forbes laid out several fantastic reasons to consider working with an SEO Agency to prop up your business, so consider that as an option!
Stay Away From Fake Reviews
Reviews are harder to find than actual sales, so it stands to reason that unscrupulous professionals have been looking for shortcuts. Bots in the review world have been a huge problem ever since they first became a thing. In a desperate attempt to make a product look better, a company might pay money to get fake reviews to pad their stats.
While this may sound alluring, it turns out to be less than a good idea. As explained many times over by financial professionals and SEO specialists alike, false reviews are easy enough to identify that they can bring a negative reputation to your business.
Instead, embrace the reviews that arrive whether they are positive, negative, or completely neutral. Make sure to respond where and when you can improve circumstances for dissatisfied customers. Where you cannot reach your past clients, use their negativity to fuel improvements going forward. Not every client can be saved, but future clients can be earned.
Use an Email Marketing Campaign
The simplest way to get more reviews for your product online is to just ask! There is a fine line between requesting an honest review and propagating a false one, so consider using an intermediary company to send out review solicitations to your mailing list.
Personalised email marketing campaigns that target past customers with small or minor incentives can work wonders to build your brand and reputation with a flurry of activity. These emails must be both professional and transparent, ensuring that you receive honest feedback from your customers without any misrepresentation.
Not only does requesting a review provide you with information to learn from, but it also empowers your customers to be more proactive. Clients will feel heard and listened to while businesses will earn the opportunity to learn from their past mistakes or successes.
Get Listed at Online Directories
In order to really stack up customer reviews for your brand, goods, or service, you are going to need to be listed on the major online directories. Obviously, these directories will vary from one industry to the next, but there are some commonalities that are shared. All businesses will want to have a presence on Google Reviews, and it doesn’t hurt to keep a Yelp and Facebook Account active, either.
Dedicated business profiles are the easiest way to attract past and future customers to your business. Not only will your traffic and viewership increase, but so will your interactions. In accomplishing all of these goals, you will get to watch your traffic ranking rise in tandem. Online directories are a vital part of every self-supporting company with a focus on progressing growth.
What’s Next For My Business?
While the internet is already several decades old, the space is still in its relative infancy. Every single day, new innovations are brought forward to the market that have a profound impact on the way we connect, socialise, and even do business.
For now, businesses can focus on curating connections with their customers through the digital space. Curate reviews by connecting on social media or, by utilising email marketing, and by working within the Search Engine Optimisation space.
If you are looking for ways to boost your website’s SEO ranking, redesign your website for a better user experience, or create targeted advertisements for your business, consider working with an experienced SEO Company. At Actuate Media, we are a dedicated digital agency helping you implement strategic SEO solutions to capture your target audience and turn leads into conversions. Reach out to us today to get started.
Listing Updated 6.01.2020
Potential customers are using search engines like Google to look for businesses like yours every minute of every day. While there are numerous SEO strategies to target local visitors seeking the products you have, a great first choice would be taking advantage of Australian business directory listings.
Listing with local directories is every bit as important now, in 2020, as it ever was. It may seem obvious, but having your name, address and phone number, (NAP details), in the most popular business directories, is a must so far as local search is concerned. Also, Australian business directories aren’t only good for improving your local search numbers; they can also boost ‘referral traffic’, from people clicking links on your listing, and as such, improve your rating with Google.
How to Locate the Top Australian Business Directories?
As you start to look for appropriate directories, you will likely come across directories boasting 50, 100 or as many as 250 Australian business directory sites. Chances are you’ll do worse than waste your time on these, as you could do damage your website’s Google ranking. Problems with such directories include:
- They are often a scam, formulated by using old outdated lists and data,
- They are full of directories demanding payment, or requiring reciprocal links,
- They have not been fully edited. Many directories have incomplete forms, broken links and are a no-no so far as Google is concerned,
- They are websites with little traffic or no value, and may be de-indexed by Google
Since 2014, when we first published our best directory list, we’ve been constantly updating, which is why we have a product which is relevant in 2018. We cast our net wide, searching the top 100 in Google for over 20 industry terms. This gave us almost 300 directories. After removing all the directories which failed our stringent testing regimen, we took a final step to ensure the remaining websites had real traffic value.
In 2014 we used the ‘Alexa Ranking’; the best measure of local Australian website traffic at the time. In 2018 there are much better SEO tools available, particularly ahrefs.com, which allows us to evaluate the actual traffic volume websites. It can also calculate the equivalent costing if you were to purchase that traffic volume through paid ads, (Adwords). This in fact is the basis of our ROI calculations for local SEO packages.
Preparing your business’s listing information.
Directory submissions often mean entering the same information over and over, so to avoid wasting time. We suggest gathering the following information into one document:
- 2-3 Business listing titles.
- Submission email address.
- Business contact email address.
- Business phone number.
- Social media links.
- At least two unique business descriptions (Typically 200 words max).
- Square logo image (Approx. 300px is fine for most websites).
- 5 business related images.
- Business ABN.
Having the above information on hand to copy and paste will make the process much faster.
Submission Tools and Tips
Automatic submission won’t work well in practice. Directories are built using a variety of platforms with varying fields. Thus a semi-automatic method is required. Your browser’s auto complete function will, at times, assist with form completion, but it’s an idea to manually review the fields to finish.
- Crosscheck directories business names & phone numbers for duplicate listings.
- Do be sure your listings are as complete as possible to maximise value and effectiveness.
- Vary titles and descriptions for a unique listing, but be sure to use consistent login details.
- Be sure to use a dedicated email to separate business and personal emails.
- Be prepared for directories calling to upsell premium listings.
- Be sure you receive confirmation emails straightaway and after 5 days.
- And, of course, don’t forget to check with your clients on how your listing appears on the directory. Does it boost your profile? Are you getting referral traffic and hence backlink value? Maybe even ask them to suggest other Australian business directories they like in the comments section.
The Top 30 Australian Business Directories (Dec 2019 Update)
Here is our list of the best Australian directories for 2019 ranked by Google search traffic. All have been tested to ensure submissions are approved.
if you live in Sydney Sutherland Shire I suggest you to add your website to local listing:
Please ask your clients rate your business and your business services on the directories to boost your website.
How to Audit Your Website with Google Tools in 2018
Google Webmaster Tools
Perhaps the best way to understand the way Google sees your site is to ask Google. Google’s Webmaster Tools are novice-friendly resources that explain the fundamentals of Google search.
For example, Google’s Fetch as Google tool allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. The information returned can help you modify the page in question for better results, and can even help you isolate problematic code when you believe your site’s been hacked.
Each week users are allotted 500 fetches. If you come close to hitting your limit, you’ll see a notification on the report.
Another great feature of Google Webmaster Tools is PageSpeed Insights. This tool measures the performance of both your desktop and mobile site in terms of speed. With mobile search queries surpassed desktop searches, page speed is becoming increasingly important to businesses that want to hold on to their visitors.
“The PageSpeed Score ranges from 0 to 100 points. A higher score is better and a score of 85 or above indicates that the page is performing well. Please note that PageSpeed Insights is being continually improved and so the score will change as we add new rules or improve our analysis,” according to Google Developers.