Google Shopping is a type of Ads campaign that allows you to advertise your online store products on Google. Google Shopping, in fact, is a product aggregator of online stores.
There are three levels of checkout in Shopping:
1 level. First page of search: Google Shopping ads on the Google Search Network.
The ad contains:
- store rating;
- name of shop;
- title + additional information.
2nd level. Shopping Page – Google Shopping.
This is a marketplace where sellers list their products, and buyers can find them, go to the seller’s website and make a purchase there. Its advantage is a lower cost per click compared to ads on the search network.
3rd level. Product page – Google Shopping.
On this page you can read a more detailed description of the product model and compare its price in different stores.
In addition, shopping ads are shown on YouTube. You can see ads on the homepage and in search results.
Shopping ad serving algorithm
For the user. When a user enters a query, Google searches the advertisers’ product feeds for that query. If the information is available, the service automatically generates relevant results with sellers’ ads.
A feed is a tabular file with detailed information about all products in an online store: name, cost, discounts, availability (in stock or out of stock) and more.
For us. Shopping campaigns are created through another Google service – Merchant Center. There you need to create data feeds from which ads will be generated. When they’re ready, you can integrate Merchant Center with Ads and set up your campaign in the usual way.
Let’s go through the algorithm briefly before getting into the details:
Company registration in Google Merchant.
Creating a product feed.
Create a Shopping in Ads campaign.
Shopping campaign optimisation.
How to Start Your Business Online?
When it comes to starting a business in the digital world, nothing is better than bringing your innovative ideas online. Creating an online presence is the best way to introduce your business to target audiences and make them potential customers.
Mostly, young entrepreneurs have a question in mind, how to start a business online? If you are one of the emerging entrepreneurs, this blog post is for you. Keep reading the blog until the end to explore the six best ways to start your business online.
Top 6 proves ideas to start your business online:
1. Create a website:
A website is the best way to create an online presence for your business. It helps you in introducing your products or services to customers around the world. Along with that, the customers prefer a service provider with an authorized domain when compared to others. If you want to bring your business online, install a free web maker or consult a professional for the expected results.
2. Web hosting:
Creating a domain is essential but may not be enough to present your business online. Here web hosting comes into the picture. Web hosting makes your website accessible via WWW (World Wide Web). Furthermore, it also helps in increasing uptime, security, and SEO ranking on Google.
3. Post Quality Content:
Quality content is what engages the audience with your business. Professionals recommend you upload SEO-optimised content related to your services. Not only does it make your website informative, but it also enhances your ranking on search engines. You can start with updating web pages and post regular blogs or news regarding your business.
4. Upload media files:
Besides the content, photos and videos are also essential to grow a business online. Customers usually get attracted to images and videos while visiting your website. Also, they describe your business to them in an informative and attractive way. All you need is to place the media in an appropriate slot for better customer attraction.
5. Google My Business:
If you are growing your business online, Google and its services are your best mates. Using Google My Business, you can verify your business and get a better ranking online. Google My Business allows you to display your services, contact info, link to website, and address for a better lead generation. How to fix you Google My Business Review
6. Business Audit and review:
Business audit and review may be the last, but it is a crucial part of the process. Your work does not end with completing a website and showcasing your services. There is always a slot for innovation and improvement in the business. Keep reviewing the processes and updating the content to maintain the online presence.
In the end, creating an online presence is an essential step for every emerging entrepreneur to grow the business. With the internet, everyone stays active on search engines and social media platforms. It means you have access to global audiences and can generate the expected productivity from your passion. So, follow the above-discussed ways to start your business online and convert your innovations into reality.
How to Start Your Business Online?
Creating an online presence is the best way to introduce your business to target audiences and make them potential customers.
Why Google My Business important for business
If you are growing your business online, Google and its services are your best mates. Using Google My Business, you can verify your business and get a better ranking online. Google My Business allows you to display your services, contact info, link to website, and address for a better lead generation.
As we live, operate, and manoeuvre within an increasingly digital world, businesses are having to change their approach to client curation. It used to be that a great product could stand on its own with relatively little coverage. Now the over-saturation of the internet has led to the renewed importance of real reviews online.
Online reviews are at the heart of every positive and enduring product, service, or company. Real positive reviews can create future customers for years and years to come. The only problem? It can be difficult to get reviews on the internet.
According to Statista, Facebook has more than 2.85 billion monthly users. How can you get some of these social media users to review your goods and services?
Boost Your SEO Rankings
First and foremost, there are very few things more important to your brand on the internet than your SEO rankings. Also known as Search Engine Optimisation, a proper plan for SEO dominance can bring your search results to the top of the rankings. In doing so, you’ll make it easier for people to find your products and more convenient for them to leave you a review. And hey, if it’s a good review — even better!
If you don’t know if SEO metrics are the right topic for you to focus on, that’s okay! Forbes laid out several fantastic reasons to consider working with an SEO Agency to prop up your business, so consider that as an option!
Stay Away From Fake Reviews
Reviews are harder to find than actual sales, so it stands to reason that unscrupulous professionals have been looking for shortcuts. Bots in the review world have been a huge problem ever since they first became a thing. In a desperate attempt to make a product look better, a company might pay money to get fake reviews to pad their stats.
While this may sound alluring, it turns out to be less than a good idea. As explained many times over by financial professionals and SEO specialists alike, false reviews are easy enough to identify that they can bring a negative reputation to your business.
Instead, embrace the reviews that arrive whether they are positive, negative, or completely neutral. Make sure to respond where and when you can improve circumstances for dissatisfied customers. Where you cannot reach your past clients, use their negativity to fuel improvements going forward. Not every client can be saved, but future clients can be earned.
Use an Email Marketing Campaign
The simplest way to get more reviews for your product online is to just ask! There is a fine line between requesting an honest review and propagating a false one, so consider using an intermediary company to send out review solicitations to your mailing list.
Personalised email marketing campaigns that target past customers with small or minor incentives can work wonders to build your brand and reputation with a flurry of activity. These emails must be both professional and transparent, ensuring that you receive honest feedback from your customers without any misrepresentation.
Not only does requesting a review provide you with information to learn from, but it also empowers your customers to be more proactive. Clients will feel heard and listened to while businesses will earn the opportunity to learn from their past mistakes or successes.
Get Listed at Online Directories
In order to really stack up customer reviews for your brand, goods, or service, you are going to need to be listed on the major online directories. Obviously, these directories will vary from one industry to the next, but there are some commonalities that are shared. All businesses will want to have a presence on Google Reviews, and it doesn’t hurt to keep a Yelp and Facebook Account active, either.
Dedicated business profiles are the easiest way to attract past and future customers to your business. Not only will your traffic and viewership increase, but so will your interactions. In accomplishing all of these goals, you will get to watch your traffic ranking rise in tandem. Online directories are a vital part of every self-supporting company with a focus on progressing growth.
What’s Next For My Business?
While the internet is already several decades old, the space is still in its relative infancy. Every single day, new innovations are brought forward to the market that have a profound impact on the way we connect, socialise, and even do business.
For now, businesses can focus on curating connections with their customers through the digital space. Curate reviews by connecting on social media or, by utilising email marketing, and by working within the Search Engine Optimisation space.
If you are looking for ways to boost your website’s SEO ranking, redesign your website for a better user experience, or create targeted advertisements for your business, consider working with an experienced SEO Company. At Actuate Media, we are a dedicated digital agency helping you implement strategic SEO solutions to capture your target audience and turn leads into conversions. Reach out to us today to get started.
30,000 new products launch every year; however, about 80% of these launches fail.
While some go wrong due to lack of interest, others fall from weak marketing. If you’re preparing a product launch, you’ll want to know how to make it into the successful 20%. The answer: find a digital marketing agency to help you develop a successful strategy.
Let’s dive into how much digital marketing agencies charge and how to discover a team that will help your business grow.
Ask Yourself These Questions
Before diving into how much a digital marketing agency costs, compile a list of reasons why you want an advertising partner. Do you want a team to create campaigns for you? Maybe you want an agency that will only handle distribution? Or perhaps you are looking to drive sales and traffic via social media content, PPC advertising, or Search Engine Optimisation (SEO).
While writing the reasons, consider time and budget factors as well. Do you want a partner for the foreseeable future or a single project? What does your annual marketing budget look like?
When interviewing companies to work with, have a list of questions on hand. Use the specifications to find a partner who matches your work style and ethics.
The Cost Factors of Digital Marketing Agencies
When searching for the right digital marketing agency to partner with, look for factors that would affect their pricing. Do you have your sights set on popular, big-name firms? Maybe you want to work with a smaller, more personable agency?
Next, what digital marketing services do they offer? Do you want an agency focused solely on online campaigns and immediate returns? You might be seeking long-term results.
Keep your goals for business expansion in mind as well. Do you want to aggressively market your products or play the long game? Make sure that whatever digital marketing agency you choose aligns with your pursuits.
What Cost Structure Works Best for You?
Once you’ve decided which kind of services you’re looking for in an internet marketing agency, it’s time to determine which cost structure works best for your business. Most contracted companies use either hourly rates or project-based fees.
Do you want an advertising agency partner who you can turn to regardless of the project you’re working on? If so, an hourly rate cost structure could provide numerous benefits.
When you pay by the hour, you’ll only pay for the work you need. Plus, you can ask for endless edits and revisions while fairly compensating your partner. Hourly pricing is ideal for clients who are unsure of how long a project will take.
If you have a detailed timeline for a product launch or a specific project that needs to be completed, such as a website redesign, consider using a project-based fee structure. When you choose an internet marketing agency that charges project-based fees, make sure that you provide your partner with an accurate scope of work and project specifics. Without room for edits and revisions, you might need to pay additional expenses to get the quality of work you desire.
Since certain digital marketing services like social media management and SEO are long-term projects, you may consider a contract model. It’s beneficial to partner with an experienced internet marketing agency in Sydney that can help your business move towards long-term, sustainable growth.
Want to Partner With a Digital Marketing Agency?
With an insider’s guide to how much digital marketing agencies charge, you’re ready to dive into the process of choosing the right partner for you. At EasyClick Studio, we are dedicated to providing you with fairly priced, high-quality advertising content.
Contact us today to learn more about our services!
Digital Marketing Strategy
The term “digital strategy” is already used everywhere, but we still see very different interpretations.
They confuse newbies more than help them figure it out.
We’ll cover what a digital marketing strategy is and how to develop it in a very practical way. This is our real experience, this is how we operate in the agency, working on our own and client projects.
In the material, we will answer the questions:
• what is digital strategy, or internet marketing strategy;
• at what stage of the company’s development it is needed;
• what compulsory parts it consists of and what questions it answers;
• how to develop a strategy step by step;
• how to implement the strategy in your company.
What is a “Digital Marketing Strategy”
A digital marketing strategy is a coherent set of steps based on digital marketing tools and tactics used to achieve the specific goals of your business.
Like any strategy, an internet marketing strategy is based on your goals and contains 3 essential parts:
1) identification of the current situation and the problem (or problems) due to which the goals are not achieved;
2) a schematic diagram of problem solving;
3) a set of key actions that are necessary to achieve the goals.
The goals of developing a digital strategy
The main goal of developing a digital strategy is to get a coherent, understandable and reasonable plan for achieving the set business goals.
Integrity and validity also implies a high probability (reliability) of achieving your goals (as opposed to “scrappy” actions to promote a business in a digital environment).
If you want to reliably and predictably increase sales and profits, increase market share, win the competition, you definitely need to formulate the digital strategy of the company.
When and who needs an internet marketing strategy
You and your company are ready for this if:
• have already tried (and continue to use) individual online promotion tools
• there are or have been certain positive results
• there are basic points of presence (website, possibly social networks)
• there is traffic (to the site or in social networks) and there are applications, there are sales
• but with all this, you are not satisfied with the volume of applications and sales, your goals are not being met, and you do not know how to radically change the situation.
That is, you need a certain experience and level of work with your brand and product in order to move to the level of work on a coherent, well-thought-out strategy. Therefore, if you find out your situation in this description, then you need a digital strategy. With its help, you will solve your problems.
General scheme for building a digital strategy
Like any strategy, internet marketing strategy:
• based on “What?”: What we have at the moment, what is the disposition, and what we want to achieve (what are the goals),
• and answers the question “How?”: How, through what key actions and changes do we want to achieve the goals.
Digital strategy building scheme
Acting on this plan, you will form an effective digital strategy for your company.
Take the first step!
The first step is to analyse your business, products, market, and your target audience. In our experience, this stage takes from 4-6 man-hours (minimum) to several days of work (depending on the size of your business, the number of products, etc.). A detailed description of the action plan for the analysis is in this article.