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Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Simple Ways To Optimise Your Website For SEO
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Business directories for Australian website listing.
Listing Updated 6.01.2020
Potential customers are using search engines like Google to look for businesses like yours every minute of every day. While there are numerous SEO strategies to target local visitors seeking the products you have, a great first choice would be taking advantage of Australian business directory listings.
Listing with local directories is every bit as important now, in 2020, as it ever was. It may seem obvious, but having your name, address and phone number, (NAP details), in the most popular business directories, is a must so far as local search is concerned. Also, Australian business directories aren’t only good for improving your local search numbers; they can also boost ‘referral traffic’, from people clicking links on your listing, and as such, improve your rating with Google.
How to Locate the Top Australian Business Directories?
As you start to look for appropriate directories, you will likely come across directories boasting 50, 100 or as many as 250 Australian business directory sites. Chances are you’ll do worse than waste your time on these, as you could do damage your website’s Google ranking. Problems with such directories include:
- They are often a scam, formulated by using old outdated lists and data,
- They are full of directories demanding payment, or requiring reciprocal links,
- They have not been fully edited. Many directories have incomplete forms, broken links and are a no-no so far as Google is concerned,
- They are websites with little traffic or no value, and may be de-indexed by Google
Since 2014, when we first published our best directory list, we’ve been constantly updating, which is why we have a product which is relevant in 2018. We cast our net wide, searching the top 100 in Google for over 20 industry terms. This gave us almost 300 directories. After removing all the directories which failed our stringent testing regimen, we took a final step to ensure the remaining websites had real traffic value.
In 2014 we used the ‘Alexa Ranking’; the best measure of local Australian website traffic at the time. In 2018 there are much better SEO tools available, particularly ahrefs.com, which allows us to evaluate the actual traffic volume websites. It can also calculate the equivalent costing if you were to purchase that traffic volume through paid ads, (Adwords). This in fact is the basis of our ROI calculations for local SEO packages.
Preparing your business’s listing information.
Directory submissions often mean entering the same information over and over, so to avoid wasting time. We suggest gathering the following information into one document:
- 2-3 Business listing titles.
- Submission email address.
- Business contact email address.
- Business phone number.
- Social media links.
- At least two unique business descriptions (Typically 200 words max).
- Square logo image (Approx. 300px is fine for most websites).
- 5 business related images.
- Business ABN.
Having the above information on hand to copy and paste will make the process much faster.
Submission Tools and Tips
Automatic submission won’t work well in practice. Directories are built using a variety of platforms with varying fields. Thus a semi-automatic method is required. Your browser’s auto complete function will, at times, assist with form completion, but it’s an idea to manually review the fields to finish.
Submission hints:
- Crosscheck directories business names & phone numbers for duplicate listings.
- Do be sure your listings are as complete as possible to maximise value and effectiveness.
- Vary titles and descriptions for a unique listing, but be sure to use consistent login details.
- Be sure to use a dedicated email to separate business and personal emails.
- Be prepared for directories calling to upsell premium listings.
- Be sure you receive confirmation emails straightaway and after 5 days.
- And, of course, don’t forget to check with your clients on how your listing appears on the directory. Does it boost your profile? Are you getting referral traffic and hence backlink value? Maybe even ask them to suggest other Australian business directories they like in the comments section.
The Top 30 Australian Business Directories (Dec 2019 Update)
Here is our list of the best Australian directories for 2019 ranked by Google search traffic. All have been tested to ensure submissions are approved.
- yellowpages.com.au
- truelocal.com.au
- yelp.com.au
- womo.com.au
- infobel.com
- aussieweb.com.au
- australianplanet.com
- startlocal.com.au
- superpages.com.au
- pinkpages.com.au
- hotfrog.com.au
- showmelocal.com
- cylex-australia.com/
- au.enrollbusiness.com
- aussie-hours.com
- fyple.biz
- misterwhat-au.com
- tuugo.biz
- comeonaussie.com
- savvysme.com.au
- businesslistingnow.com
- zipleaf.auz.net
- australiaonlineadvertising.com.au
- searchfrog.com.au
- businesslistings.net.au
- https://activepages.com.au
- http://everydayblogs.com.au
- https://truefinders.com.au
- https://e-australia.com.au
- https://www.purelocal.com.au/
if you live in Sydney Sutherland Shire I suggest you to add your website to local listing:
https://www.sutherlandshireaustralia.com.au/add-your-business/
Please ask your clients rate your business and your business services on the directories to boost your website.
How to Audit Your Website with Google Tools in 2018
How to Audit Your Website with Google Tools in 2018
Google Webmaster Tools
Cost: Free
Perhaps the best way to understand the way Google sees your site is to ask Google. Google’s Webmaster Tools are novice-friendly resources that explain the fundamentals of Google search.
For example, Google’s Fetch as Google tool allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. The information returned can help you modify the page in question for better results, and can even help you isolate problematic code when you believe your site’s been hacked.
Each week users are allotted 500 fetches. If you come close to hitting your limit, you’ll see a notification on the report.
Fetch as Google
Another great feature of Google Webmaster Tools is PageSpeed Insights. This tool measures the performance of both your desktop and mobile site in terms of speed. With mobile search queries surpassed desktop searches, page speed is becoming increasingly important to businesses that want to hold on to their visitors.
“The PageSpeed Score ranges from 0 to 100 points. A higher score is better and a score of 85 or above indicates that the page is performing well. Please note that PageSpeed Insights is being continually improved and so the score will change as we add new rules or improve our analysis,” according to Google Developers.
