Dental SEO Agency and Services. Dental SEO pricing for websites.
We help our dental and medical clients acquire new patients and provide them with measurable results.
The main channels for to get more visitors on dental website.
- Services description (advantages of the clinic, competence of doctors, prices, promotions),
- Search Engines Google and Bing
- Social Channels
Promotion of medical services in social networks is the most cost-effective and quick process that, with a competent approach, allows you to effectively attract primary patients and inform those acting about promotions and special offers.
- aggregators of clinics and doctors
- review sites, forums and communities,
- e-mail and sms mailing
reputation management (seeding positive, neutral and conditionally negative reviews)
Given the large number of Internet channels, the promotion of medical services has many “pitfalls” that should be taken into account when promoting the clinic on the Internet. You need to know what target audience your clinic is targeting.
EasyClick Studio has been engaged in the effective promotion of medical websites for 5 years, including such types of organisations as:
private multidisciplinary clinics
large dentistry for 5-10 rooms
dental offices of private doctors
plastic surgery clinics
aesthetic cosmetology clinics
multidisciplinary rehabilitation centers
Most executives think that their audience is all of Sydney. This is a big misconception, because if you cannot form a portrait of the consumer, then you will not be able to effectively market medical services.
The portrait of the Target Audience (TA) is formed according to many criteria: geography, gender, age, average income, interests (hobbies), work, marital status. Even character and temperament can play an important role in the formation of a need.
What needs to be worked out before promoting the clinic on the Internet
The site of the clinic is in the first place, because it is by it that patients judge the clinic itself.
The clinic’s website should contain the following information:
High-quality interior photos
High-quality photos of the doctors of the clinic with a detailed description of their professional activities, as well as their strengths. Nobody wants to get an appointment with a novice intern.
Description of equipment
Selling description of clinic services
Opening remarks by the owner of the clinic or the head physician
Before and after (photos of our clients’ smiles)
Promotions and special offers
Reviews (reviews of famous people are especially appreciated, as well as video reviews)
Payment methods (is it possible to pay for services on credit, is it possible to pay by credit card or other methods)
Insurance treatment (does the clinic cooperate with insurance companies)
Description of contacts (driving directions from all nearby transport interchanges, on their own and by car, be sure to use an interactive map)
Press center (news and articles)
Blog (author’s articles of doctors)
Training (how and where do the doctors of the clinic improve their qualifications)
Benefits (why you should choose this particular clinic)
Frequently asked questions and answers
Vacancies and working conditions
When developing a clinic website, it is necessary to work out its usability, because it will depend on this whether the patient can quickly find the information he needs and sign up for the clinic. The texts describing the services should be written in an accessible language, and also answer all the patient’s questions, including the main question – “why should I enroll in THIS clinic?”
How long does it take to promote a medical website
This is one of the main issues of concern to the leaders and marketers of the clinic. The timing of promotion depends on the following factors:
quality of the created website of the medical center
quality of site structure
quality of site code optimization for search engines
the quality of the texts on the site (this is one of the most important criteria)
internal behavioral and social factors (how long a visitor spends on your site, can he find the information he needs)
external link factors
external social factors
competition among other clinics on your topic
do other clinics professionally promote
10 Top SEO Tips For Dentists 2021
How does SEO promotion of dentistry help a business?
Conduct SEO optimisation of the site and raise its position
in the search for Google and other search engines for queries of interest.
This will increase organic traffic and lead to more revenue in the future.
In order for the promotion of the dental clinic to be effective, a certain set of work is carried out on analytics, external and internal site optimization. These are technical works, preparation of content, creation of a convenient structure, correct display on different devices, building up the link mass, etc.
Promotion of a dentistry website directly depends on the original and meaningful content. Educational articles and publications written in your own words, and not copied from the Internet, will significantly help promote dentistry, increase the conversion of the site and make it “alive”.
1. Local SEO for dentists. Google My Business
2. Prioritise Local SEO for Dentists
3. Make Your Dental Practice Website Mobile Friendly
4. Write Education & Informative Dental Related Content
5. Publish Long Form Dental Related Content
6. Optimise Voice Search
7. Include Dental Related Keywords
8. Dental Videos
9. Get Online Reviews for your Dental Practice
10. Measure the Performance of Your Dental SEO Strategy
Optimising your dental SEO strategy to improve your rankings and visibility in Google is critically important to growing your dental practice.
If you’d like to learn more about how Easy Click Studio can help you improve your Dental SEO, contact us today.
Digital Marketing Strategy
The term “digital strategy” is already used everywhere, but we still see very different interpretations.
They confuse newbies more than help them figure it out.
We’ll cover what a digital marketing strategy is and how to develop it in a very practical way. This is our real experience, this is how we operate in the agency, working on our own and client projects.
In the material, we will answer the questions:
• what is digital strategy, or internet marketing strategy;
• at what stage of the company’s development it is needed;
• what compulsory parts it consists of and what questions it answers;
• how to develop a strategy step by step;
• how to implement the strategy in your company.
What is a “Digital Marketing Strategy”
A digital marketing strategy is a coherent set of steps based on digital marketing tools and tactics used to achieve the specific goals of your business.
Like any strategy, an internet marketing strategy is based on your goals and contains 3 essential parts:
1) identification of the current situation and the problem (or problems) due to which the goals are not achieved;
2) a schematic diagram of problem solving;
3) a set of key actions that are necessary to achieve the goals.
The goals of developing a digital strategy
The main goal of developing a digital strategy is to get a coherent, understandable and reasonable plan for achieving the set business goals.
Integrity and validity also implies a high probability (reliability) of achieving your goals (as opposed to “scrappy” actions to promote a business in a digital environment).
If you want to reliably and predictably increase sales and profits, increase market share, win the competition, you definitely need to formulate the digital strategy of the company.
When and who needs an internet marketing strategy
You and your company are ready for this if:
• have already tried (and continue to use) individual online promotion tools
• there are or have been certain positive results
• there are basic points of presence (website, possibly social networks)
• there is traffic (to the site or in social networks) and there are applications, there are sales
• but with all this, you are not satisfied with the volume of applications and sales, your goals are not being met, and you do not know how to radically change the situation.
That is, you need a certain experience and level of work with your brand and product in order to move to the level of work on a coherent, well-thought-out strategy. Therefore, if you find out your situation in this description, then you need a digital strategy. With its help, you will solve your problems.
General scheme for building a digital strategy
Like any strategy, internet marketing strategy:
• based on “What?”: What we have at the moment, what is the disposition, and what we want to achieve (what are the goals),
• and answers the question “How?”: How, through what key actions and changes do we want to achieve the goals.
Digital strategy building scheme
Acting on this plan, you will form an effective digital strategy for your company.
Take the first step!
The first step is to analyse your business, products, market, and your target audience. In our experience, this stage takes from 4-6 man-hours (minimum) to several days of work (depending on the size of your business, the number of products, etc.). A detailed description of the action plan for the analysis is in this article.
SEO and Pay Per click strategies can work together.Customers frequently inquire to know the dissimilarities between PPC and SEO. The advancement of a site to heighten its rank in certain search results due to specific questions is known as SEO These two strategies can function in tandem since they are both vital facets of an online campaign. Customers frequently inquire to know the dissimilarities between PPC and SEO. The advancement of a site to heighten its rank in certain search results due to specific questions is known as SEO. On the other hand, PPC advertising, common on search engines, is a pay-as-you-click form of advertising.
- content creation
- technical optimisation
- and link building.
Relationship between PPC and SEOPPC does not have a direct impact on the SEO approach but its impact is indirect. Several occurrences are resulting from jointly using PPC and SEO strategies. PPC adds permit maximisation of real estate in the research outcomes. PPC assists in discovering more valuable SEO keywords. Keyword targeting is a vital facet in PPC and SEO strategies. PPC enables visibility of immediate results; hence permits optimization of SEO targeting for better results. PPC establishes brand awareness through the results of checking SEO listings. PPC data enriches an organisation’s content. Joined with SEO, PPC helps businesses occupy vast territory in search engine result pages (SERPs). This creates a double exposure since the clients are exposed to paid listing and organic SEO listing.
PPC and SEO StrategyA solid PPC strategy helps in planning, executing, and optimising paid ad campaigns. PPC marketing is an online advertising strategy that enables marketers to pay for their advertisements whenever they click. The advertisers offer a perceived click value concerning the keywords, platforms, and type of audience it originates from. SEO strategy is the practice of including content on sites having the potential to improve the site’s visibility to the search engines and their users since it makes sites display more often in relevant searches.
PPC and SEO IntegrationMany marketers view PPC and SEO as entirely different strategies. The separation of these efforts limits businesses and the potential ROI that can be gained from their search marketing efforts. Integration of SEO and PPC happens by:
Using PPC Keyword Data for SEOSellers who ardently promote through Google have access to many valuable keyword data to inform PPC efforts. PPC users can detect keywords that convert searchers to customers. Through sharing such critical information with the SEO users, an organisation can intensify efforts to target user intent by optimizing product, landing, and other vital pages for terms that drive sales and meet user’s needs. The keyword data supplied by PPC teams are utilized to create content that targets prospects at different points in the buyer’s journey; hence assist in elevating a brand in the SERPs.
Using SEO Data to Reduce PPC ExpenditureThis integration can be realized in ways such as; pausing expensive keywords, better Geotargeting, enhanced overall sales, and improved quality score.
How PPC and SEO can be used to complement each other
Did you know that Search Engine Optimization (SEO) and The Pay per Click (PPC) can work together? Merging the two approaches can lead to excellent productivity and performance for both. They function on several same premises; hence can be used together. Even though they give the impression of being worldly rivals, these two can complement each other in several ways. For instance, individuals operating on SEO can apply AdWords to attain treasured keyword information, whereas those with PPC can apply traffic to develop reliable remarketing lists.
A good number of individuals approach SEO and PPC as entirely separate strategies, which should not be the case. These two strategies should be viewed as two sides of the same coin. There are innumerable ways in which these two strategies complement each other; hence resulting in a more successful overall market research strategy.
Increase Search Engine Visibility– PPC and SEO can combine their efforts to add exposure to search engine pages. Customers are always tempted to reduce PPC efforts once a search term appears in the top positions. Domination of the SEO and PPC marketing campaigns immensely heightens the overall site traffic and gives a reliable presence in a given market.
Share Search Data– PPC and SEO can be used simultaneously to generate double research data for analysis. This helps in determining the SEO and PPC’s highest conversion rates, and the data can be applied to heighten the entire search marketing strategy.
Use Site Search Data to Inform PPC Keywords– The two are operated in tandem in figuring out the keywords the customers use in finding products and services online. Enabling Google site search on websites, and analyzing the search terms frequently used gives valuable insight into the customer search habits.
Combat Negative PR- Pay Per Click and Search Engine Optimization can be incorporated together to help combat the emergence of negative PR. PPC and SEO approaches are combined to be damage controls since conversations can therefore be easily guided by controlling their results regarding certain keywords and search terms.
Benefits of PPC
A pay-Per-Click campaign is faster as compared to boosting own research rankings since it can be created and function in just a few days, unlike other approaches that take months to appear at the top of the search result page. In the realm of online stores, PPC allows you to show visual product advertisements that show an image of the product along with a price. Additionally, PPC advertising is ad visibility since it increases brand awareness.
Online landing page constructors
Advantages and disadvantages of using Landing Page Builders
Disadvantages of Web Builders Landing pages:
How much does it cost to develop a site using the landing page constructor
The cost of developing a landing page with the help of online Web Builders can vary from 2 to 250 dollars per month. Depending on the selected tariff, the user is offered a number of functions that can improve one or another part of the future landing page. If you prefer to use Web Builders, remember that you will get what you pay for. So if you a really want a good landing page, then be ready to spend a bit more.
Acquisition of ready-made landing pages based on templates
Creating a landing page with a freelancer
Do you have a shoestring budget? Then consider hiring a freelancer. Today there are millions around the world, ready to grab onto your project. There are specific websites where absolutely different services are offered: from logo design to creating and promoting landing by any existing means, for example, Upwork. Pay attention, there you can find profiles of website development agencies (for examle, you can see EasyClick Studio. But be careful if you find a freelancer. Some freelancers are ready to develop the site and say goodbye to you, breaking the cooperation while others will strive and lead your project to its success.
Advantages of using a freelancer to create your landing page:
When choosing a freelancer, try to find out their level of competence.
Disadvantages of using a freelancer
- Also, you can’t be sure 100% that the developers will be available at the moment you need them.
- Cooperation is not legally enforced. You do not enter into a service agreement. Consequently, no one guarantees that the project will be delivered on time or its cost will not change;
- The primary goal of the performer is to have an income. He or she might not particularly be interested in the success of your business.
- A freelancer can never replace a whole group of people who work in a web studio to create a project (UI designer, UX designer, SEO professional, web developer who is able to set Google Analytics or other web tracking tool).