1. Before product launch
   1. Market research
   2. Website, social media and Google Ads campaigns audit.
   3. Prepare Google Ads
   4. Prepare website
   5. Prepare Social Media
   6. Prepare EDMs
   7. Influencers
2. Product Launch
   1. Product announcement
   2. Launch Google Ads
   3. Google Shopping
   4. Website sale
   5. Sales and posts through Social Media
   6. EDMs
   7. Influencers
3. Monitoring
   1. Testing and improvements listed methods above

    1.a. – Research the market and understand the target audience. – What makes the product unique. This information will be used for description, keywords. – Prepare a list of FAQ about the product, product description, shipping cost and delivery times. 1.b. Website, social media and Google Ads campaigns audit. Using analytical data from Google Analytic (or SEMRush, Oribi) find out why the website traffic dropped, social media and Google Ads are slowen down. 1.c. Google Ads First of all I will start with Google Ads landing pages audit. – Using Google Analytics and/or Oribi perform an audit of the click maps, and analyse what may have caused the traffic to drop from the landing pages. – Review Google Ads campaigns. – Fix potential landing pages issues, make content improvement. – Create new landing pages – Split the budget between old campaign A and new landing page campaign B. Run A and B campaigns. Understand users behaviour. Choose more convertible campaign. Why Google Ads not converting: – not right keywords – low budget – landing page – Ads copy is not working hard enough – Ads quality score is low – No ads extensions   1.d.Website Traffic Improve website traffic.   For the website SEO It`s could be different reasons like:

• Broken/lost/toxic links
• Algorithm changes
• ( Sometimes during the low season. Say launch a balance bike sale in a winter could be a good decision because you will have more time to analyse our auditory and make necessary ads improvements.)

 

• UX Changes in Google
• Competitors positions improvements

  1.e.Social Media

• Identify the Best Social Media Channels. Start social media campaigns
• Create more interesting ads and posts.
• A/B Campaigns testing
• Videos

  1.f. Prepare EDMs Prepare list of the clients. For existing clients with offers and new product introduction. EDMs will help to improve website traffic and sales.  

1. Involve the brand influencersin product creation and launch.

  2.Product Launch

1. Product announcement
2. Launch Google Ads
3. Google Shopping
4. Website sale
5. Sales and posts through Social Media
6. EDMs
7. work with influencers who will be happy to try new products.

    3.Monitoring

1. Testing and improvements listed methods above