How to Audit Your Website with Google Tools in 2018

How to Audit Your Website with Google Tools in 2018

Google Webmaster Tools

Cost: Free

Perhaps the best way to understand the way Google sees your site is to ask Google. Google’s Webmaster Tools are novice-friendly resources that explain the fundamentals of Google search.

For example, Google’s Fetch as Google tool allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. The information returned can help you modify the page in question for better results, and can even help you isolate problematic code when you believe your site’s been hacked.

Each week users are allotted 500 fetches. If you come close to hitting your limit, you’ll see a notification on the report.

Fetch as Google

Another great feature of Google Webmaster Tools is PageSpeed Insights. This tool measures the performance of both your desktop and mobile site in terms of speed. With mobile search queries surpassed desktop searches, page speed is becoming increasingly important to businesses that want to hold on to their visitors.

“The PageSpeed Score ranges from 0 to 100 points. A higher score is better and a score of 85 or above indicates that the page is performing well. Please note that PageSpeed Insights is being continually improved and so the score will change as we add new rules or improve our analysis,” according to Google Developers.