Powerful content to drive business growth

Who is your readers?

It`great to understand your audience.

Start by finding out what your audience already knows.

Perhaps the most common mistake made by content creators is to skip the step of figuring out what their audience knows already, and what it wants to learn. If you hope to connect with your audience, you need to meet them just slightly above their current level of understanding. If your content is too far above or beneath their current level of understanding, you’ll lose them.

Refine your insights by explaining them

It’s great to have your colleagues and others in your industry vet your ideas and content, but keep in mind that they are naturally biased in your favor – so don’t stop the vetting process there. Seek out test audiences with different perspectives.